01 October 2020
U.S. STUDY SHOWS MORE HOUSEHOLDS ARE PURCHASING POTATOES
FRESH potato sales and the number of households buying potatoes increased significantly from July 2019 to June 2020, according to Potatoes USA.
As the marketing organisation for the 2,500 commercial potato growers operating in the United States, Potatoes USA promotes five main potato products: Fresh table-stock potatoes, fresh chipping potatoes, seed potatoes, frozen potato products, and dehydrated potato products.
It revealed that 88% of households purchased potatoes on an average of 10 times during the 52-week period. This was a significant increase for fresh potatoes, which are already a staple item in households.
In 2019, consumers purchased fresh potatoes, on average, seven times in 83% of households. Potatoes continued to be bought most often with bread, milk, eggs, onions, and other staple household items. However, consumers increased their basket sizes all around the store, including baskets with fresh potatoes.