Purple potatoes launched in stores

A NEW purple potato recently launched into Tesco from grower, Branston, entitled ‘Violet Queen’.

The new bright purple variety which was sold in selected Tesco stores across the UK during March and April maintains its highly pigmented purple hue once cooked.

Jackie Baker, communications manager at Branston said: “There are more than 3,000 different varieties of potatoes in the world and UK growers tend to focus on just a few popular ones. Our potato experts try to unearth more interesting and unusual spuds for people to try however, unlike your everyday potatoes, they’re only grown in limited amounts.

“We want to give consumers the opportunity to try Violet Queen and tell us what they think.”

Violet Queen is particularly rich in polyphenol antioxidants called anthocyanins - the same type of antioxidant found in blueberries and blackberries.

Seasonal Spuds is a consumer initiative by national potato supplier Branston, to champion the health benefits, versatility and affordability of potatoes.