When TGI Fridays scheduled the launch of its new plant-based chilli for this autumn, the timing coincided with the weeks leading up to the election. So the Dallas-based casual dining chain nominated a loaded potato skin for president to lead a campaign for the new item.
“Everyone has had a tough 2020 and we figured people could use a little fun,” sid Sara Bittorf, chief experience officer for Fridays. “We previously put a potato skin up for election in 2016 and decided to bring back our Potato in Chief. The new chili was the impetus.”
This time around, Loaded Potato Skin has a female running mate named Margarita. They’re holding a joint press conference on Zoom early next week to promote the menu launch and jumpstart the social media campaign. The candidates, both actors, intend to take questions from the audience.
Source: Restaurant Business