Potato skin for president!


15 October 2020
Potato skin for president!

When TGI Fridays scheduled the launch of its new plant-based chilli for this autumn, the timing coincided with the weeks leading up to the election. So the Dallas-based casual dining chain nominated a loaded potato skin for president to lead a campaign for the new item.

“Everyone has had a tough 2020 and we figured people could use a little fun,” sid Sara Bittorf, chief experience officer for Fridays. “We previously put a potato skin up for election in 2016 and decided to bring back our Potato in Chief. The new chili was the impetus.”

This time around, Loaded Potato Skin has a female running mate named Margarita. They’re holding a joint press conference on Zoom early next week to promote the menu launch and jumpstart the social media campaign. The candidates, both actors, intend to take questions from the audience.

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Source: Restaurant Business