Potato milk makes its debut in UK

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14 February 2022
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Manufacturers and professional kitchens being approached by manufacturer

SWEDISH company Veg of Lund has started selling its potato-based milk, DUG, directly to food manufacturers in the UK, with Waitrose debuting the product in 220 stores last week. 

Sales for alternative dairy products are booming in the UK as more consumers become eco-conscious, and last year Potato Review revealed how a trends report published by Waitrose cited potato milk as being predicted to be a best seller in 2022.

The launch of Veg of Lund’s plant-based products in the UK has been primarily through supermarkets and cafés. In a short period of time, DUG has gained consumer appreciation and several media outlets have given the drink high ratings in tests of the range of plant-based products, according to the manufacturer. 

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Acting CEO and CFO Emma Källqvist said the company was targeting professional kitchens and larger manufacturers of food products to grow its market. 

"Potatoes provide useful carbohydrates such as starch. We are working together with well-established Food Team International in this sector, and we already shipped our new 10 litre bag in box package,” she said.

UK Sales Manager Graham Stonadge added: “DUG is in use in the production of a number of recently-launched vegan-ready meals and several major manufacturers are at the point of including DUG in their recipes as they respond to the ever more demanding NPD briefs of grocery retailers. Focused on the unsweetened variant which we have made available in a production-friendly 10 litre bag in box, DUG is becoming an important ingredient in a variety of popular pasta and rice dishes with bechamel sauces, carbonaras & curry sauces.”

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