18 May 2021
Potato businesses encouraged to join food waste campaign
FOOD Waste Action Week 2022 will take place from March 7th to 13th and all those in the potato supply chain are being urged to sign up to the event, which drives public awareness of food waste and seeks to encourage the public to act more responsibly.
The recent Food Waste Action Week 2021 was designed and delivered as part of the Love Food Hate Waste campaign, managed by WRAP. More than 135 businesses and organisations supported the campaign, championed by celebrity cook, TV presenter and author Nadiya Hussain.
It featured public and social media activities, encouraging people to make the most of the food they buy, through portion planning, correct storage and being creative with leftovers.
The campaign generated nearly 120 pieces of social content in total, helped by social media influencers speaking to an online audience of more than two million people. The Week became the centre of news agenda as well, with 114 separate reports including 29 pieces of national news coverage, and 36 broadcast interviews including The World Service, BBC Breakfast, BBC News, ITV News, Channel Five News and Loose Women.
Activity included tips on in-store digital screens, competition prizes, livery on collection lorries, recipe videos and videos to show the resources that go into producing food, company blogs, tweets, webinars and articles from local authorities and universities.
Head of Citizen Behaviour Change at WRAP Sarah Clayton praised the businesses and organisations involved for their commitment during the Week, and said almost half the people who got involved had changed or plan to change their food waste behaviour.
Defra Food Waste Champion, Ben Elliot, said the event raised awareness of the urgent issue of food waste and its links to climate change and he hoped all those in the food supply chain would join the next event.
To find out more and register interest, click here.