Positive perception of environmental impact


04 February 2022
Majority of consumers think farmers care about the planet

NEW consumer research from AHDB shows 65% of consumers think UK growers care about the planet and just under half think UK farming practices have a positive impact on the environment. 
Concerns about food and farming place fifth on the list, behind air travel, waste disposal and energy production, when it comes to environmental impact.

Those who make food choices based on environmental concerns are driven by the avoidance of plastic packing, followed by choosing seasonal foods.  

Further research carried out by IGD, shows that 49% feel it is the responsibility of retailers to only sell sustainable products, not just theirs to buy them, with 60% saying retailers should not sell out-of-season products if they emit more greenhouse gases. 

Content continues after advertisements

Global supply chains are also of concern to consumers. 

AHDB’s Consumer Insight Analyst Rachel Rose said: “Although consumers are presented with more information than ever before about the environmental impact and sustainability of different foods, purchase decisions are still motivated by taste, quality and price."

Women are main consumers of plant-based food
Consumers want more environmental action
A staple for UK consumers during COVID pandemic