Portuguese potatoes campaign

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PORBATATA (the Potato Association of Portugal), which represents the interests of the potato sector in Portugal, has launched a campaign to promote Portuguese potatoes, reaching the market for the first time with the Miss Tata brand.

At harvest time in Portugal, the producer-members of Porbatata will use the Miss Tata brand on packaging, so consumers an more easily identify the product’s origin. It is the first time the brand has been visible on the packaging.

The organisation will also run a Miss Tata marketing initiative in Europe, focusing particularly on Spain, the Netherlands and France.

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