‘Organic market keeps tightening’

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CO-Founder and Managing Partner of LIV Organic Produce Anthony Innocenti has said he anticipates the organic potato market in the US continuing to tighten in the run-up to Easter.

In a recent interview with And You Know, a media outlet for those in produce retail, he said: “People find comfort in celebrations, whether it is a small family gathering at home or an outdoor social distancing get-together with a neighborhood full of friends. Cross-merchandising potatoes and onions together, and also in different destinations throughout the produce section, is key. Definitely consider the opportunities available by showcasing organic potatoes and onions with deli and meat department items like corned beef, brisket, and lamb which can help drive sales across the store.”


Anthony advised retailers that potatoes and onions are both experiencing high demand, with potatoes in short supply on a high-quality product.


Currently, LIV Organic Produce is shipping red, yellow, and Russet potatoes in Washington and Canada with bulk as well 3 lb and 5 lb bags available.

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