New potato snack marks Japanese chain's anniversary


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21 October 2020
New potato snack marks Japanese chain's anniversary

ONE of Japan’s most successful ramen chains Ippudo is celebrating its 35th anniversary with the launch of ramen-flavored potato chips. The Hakata-Fukuoka-founded restaurant is rolling out a flavor based on its signature tonkotsu pork stock ramen.


Ippudo has teamed up with Yamayoshi Seika to produce the snack: Ippudo Shiromaru Motoaji Potato Chips. The snack is named after Ippudo’s original Shiromaru ramen, recreating its broth and aroma. The snack’s packaging reflects the signature dish — a picture of the ramen placed over a clear white background. Ippudo’s logo is stamped at the center of the bag, just above an image of two chips resting over one another.

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Ippudo’s Shiromaru Motoaji Potato Chips will land on the shelves of supermarkets and convenience stores in Japan on October 19 for approximately $1.35 USD.

Source and photo: Charlie Zhang - Hypebeast