30 September 2020
New dates for LAMMA 2021
FOLLOWING the government announcement last week and the many uncertainties surrounding the COVID-19 pandemic, the next LAMMA show will now be held on May 25th and 26th 2021.
Group Events Director at AgriBriefing, Elisabeth Mork-Eidem, said: “The LAMMA show is a key part of the industry calendar, and we have seen an amazing amount of support from all our loyal exhibitors throughout this year. We know how much everyone wants the show to take place. We’ve had record advance bookings with more exhibitors being signed up, even in the last few weeks, and lots of interest from visitors to attend. However, pushing on with a January show under the current circumstances does not feel like the right thing to do.
“This has not been an easy decision but listening to the wishes of visitors, exhibitors and sponsors, this will provide the best opportunity to ensure that everyone gets the experience and the value they have come to expect from LAMMA.”
The event will take place at Birmingham NEC. The 2022 show is still scheduled to take place in January.