04 November 2021
Get your bake on!
ONE grower has thrown down the gauntlet for others to take part in the first British Farming Bake Off - and the competition has begun!
BASF and KWS accepted the challenge and will be donating to Fareshare, which fights hunger and poverty in the UK and reduces food waste by redistributing surplus food to charities that turn it into meals. Every week its efforts provide almost a million meals to vulnerable people.
The competition is open to anyone. To enter, bakers should post pictures of their farming-inspired bread, cakes, biscuits, and pastries on social media for a chance to win a variety of prizes. A Kitchen Aid, a British Food Hamper and Star Baker Aprons are all up for grabs. Final entries will be judged by LEAF’s Chief Executive Caroline Drummond, BBC Bake Off star Paul Jagger and the farmer who kicked off the competition, Russell McKenzie.
“It all started when some of our Real Results growers were posting pictures of the biscuits we’d sent them to celebrate 20 years of consistent weed control with Crystal®,” said Nicole Baker-Tunney, BASF’s Online Communications Officer. “KWS had also posted pictures of some iced biscuits made with their variety KWS Firefly and Russell McKenzie made a passing comment about a bake off. The gauntlet was down, and the idea took off. Together with KWS, we’re proud to be launching the first British Farming Bake Off.”
“We’re hoping to raise awareness of the fantastic home-grown ingredients we have in the UK,” she said.
Digital Marketing Manager for KWS, Jasmine Hughes, added: “It’s a great opportunity to support a worthy charity at the same time as showcasing the best of British produce – created by our world class farming industry.”
The two companies are encouraging entrants to use British ingredients. To enter, post a picture of your bake on Twitter, Instagram, or Facebook with the hashtag #BritishFarmingBakeoff and remember to tag both companies.
The competition runs throughout November. Poll voting from December 1st - 3rd will decide on the shortlist ahead of final judging.