The Board of Europatat, the European Potato Trade Association, has appointed Berta Redondo Benito as the new Secretary General of the association.
She will succeed Raquel Izquierdo de Santiago who has held the post for the last six years.
The new Secretary General, Berta Redondo Benito holds a Journalism Degree from the University of Valladolid in Spain, where she is originally from, and has a depth of experience in agricultural communication and European affairs.
Berta brings to the position her experience after more than two and a half years at Europatat, where she knows all the members and is completely immersed in the culture of the association. From today, she will represent and defend the interest of the potato sector at European level and will remain responsible for all internal and external communications, as well as policy dossiers such as agriculture, sustainability and research and innovation.
She said: "It is a great honour for me to be given this opportunity to represent such an important sector in Europe at such an exciting time. I am keen to embark in this new responsibility and continue the proactive work of the Europatat Secretariat of the past years, always with the support of the members and stakeholders across the whole potato sector.”
Europatat’s President, Gilles Fontaine, said: “We are delighted to appoint Berta as the new Secretary General of Europatat. Since she joined the association in 2018, Berta has constantly proven her value. We are sure that she will become an essential asset for the development of Europatat and the potato sector in the broadest sense. We wish her a great success in this new role, and we confirm that we will be at her side to take up this new challenge.”