Europatat Congress 2021


16 June 2021
Europatat Congress 2021

THE European potato community gathered virtually for the Europatat Congress 2021 recently. 

Under the slogan “Stay connected – new strategies for the potato sector”, the annual event organised by Europatat, which was this year open to all the potato supply chain, focused on the possibilities and challenges that digitalisation can offer to all-size companies in the sector.

Opening a two-hour digital event, Gilles Fontaine, President of Europatat, emphasised that: “This year virtual edition demonstrates our sector’s resilience to unexpected changes and the importance of keeping connected despite the new COVID-19 reality. Nowadays more and more companies from farm to fork are switching to digital, including those in the potato sector. Our annual event is thus an excellent opportunity to explore together how to make the most of digitalisation in the potato sector.”

A keynote speech given by digital expert Ömer Atiker covered the potential for business transformation via digitalisation and the second session consisted of a panel debate organised on how digitalisation is reshaping the potato sector. 

The debate was organised in four rounds and involved three speakers from different parts of the potato supply chain: Anthony Atlas, Head of Product and Growth of ClimateAi, a California based ag-tech company enabling agri-businesses to make weather and climate-smart decisions 1 day – 40 years out; Lilian Escalon, Director HZPC Europe, a 300m€ business unit of the Dutch potato breeder HZPC; and Felipe Medina, Technical Secretary General of ASEDAS, the Spanish food retailers and wholesalers association which is a member of Eurocommerce, the European Association of retailers and wholesalers.

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The speaker line-up also included Liam Glennon, Chairperson of the Local Organising Committee of the World Potato Congress (WPC) 2022 in Dublin, who gave an overview of the programme and activities planned for thee potato event to take place in Dublin (Ireland) from May 30th to June 2nd 2022. The next Europatat Congress will be organised in the context of the WPC, on May 29th and 30th 2022. Registrations are already open.

Closing the Europatat Congress 2021, Secretary General of Europatat Berta Redondo Benito said: “The Europatat Congress has become a key date for the potato sector in Europe. After today’s inspiring presentations we can conclude that the potato sector cannot overlook digitalisation, and digitalisation cannot overlook our sector."

More than 100 participants from more than 25 different European and non-European countries took part in the Europatat Congress 2021. A recording of the event is available here.

Europatat Congress 2021 Public Conference was preceded by the annual meeting of the Europatat General Assembly meeting, which was open to members only. The Europatat’s 2020-2021 Activity Report, which provides an overview of the Association’s work since June 2020, was presented to the membership and is now publicly available on Europatat’s website.

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