11 November 2020
Double dose of changes is a winner for live Potato Days
THE annual Potato Days held by HZPC took a step away from the norm this year, with an online event replacing the usual live event and a large donation to the United Nations World Food Programme replacing the usual Potato Person of the Year award presentation.
Around 1,300 members of the global potato supply chain attended the online event, which was live-streamed. HZPC said this demonstrated the increase in interest it’s now seeing in its virtual meetings, which have become the norm since the outbreak of Covid-19.
CEO Gerard Backx stressed the mportance of growers, customers and other businesses in the supply chain keeping in contact during what he described as ‘challenging times’.
Communications Manager Patrick Overwijk said the Potato Days attracted interaction from more than 90 different countries, who took part in the live chats, break-out sessions and one-to-one consultations with HZPC employees. More than 30% of these were new visitors.
Guests included Pedro Sousa of McDonalds, young American farmer Eric Sannerud, and Professor Martin van Ittersum of Wageningen University.
Aviko Potato director Dick Zelhorst spoke about sustainable varieties and breeder Peter Vos presented Camelia, Cardyma and Rashida, which are all making their mark.