27 March 2020
Consumer curiosity and comedian ode
Potatoes, along with most other fresh produce, have mostly sold out in many UK supermarkets. They are deemed one of the more valuable items to have during the coronavirus crisis, as they can form the basis of several British favourite dishes.
As a result, more consumers have been checking correct cooking times and procedures, with the result that national media and health advisory sites have been issuing guidelines to their readers.
An article by the Daily Express announced today: "Potatoes have become a valuable commodity during the COVID-19 crisis, as the long-lasting vegetables have a variety of uses" while the Guardian chose to focus on potatoes with a number of different recipe ideas, and Healthline responded to consumer inquiries with relation to insurance about shelf life and boiling times.
"In general, uncooked potatoes can last anywhere from 1 week to a few months. Cooler temperatures, such as those afforded by a pantry or root cellar, allow them to keep longer than at room temperature. Once cooked, potatoes last up to 4 days in the refrigerator and 1 year in the freezer," it advises.
Comedian Matt Lucas has even created a hilarious musical ode to potatoes during UK lockdown.
The new Great British Bake Off presenter took to Twitter to share a song about baked potatoes and staying safe during the coronavirus lockdown.