Celebrities join campaign


01 August 2023
Top broadcast presenters feature in campaign to highlight regenerative potato growing, launched in response to concerning research statistics.

CELEBRITY presenters are getting behind a new campaign launched by frozen potato product manufacturer, McCain Foods, which has been launched in response to new research findings.

Love Island commentator Iain Stirling and Capital Radio DJ Roman Kemp have both become involved with the “Let’s All Chip In” campaign, which highlights the positive impacts regenerative farming can have.

A campaign film features Iain Stirling spending time with McCain farmer, Imogen Stanley, at her family’s farm, Rectory Farm in Oxfordshire. Throughout the film, Iain learns about the regenerative farming methods Imogen is beginning to implement, and why these are so important to the future of farming and the planet.

Content continues after advertisements

Roman also spent a day at Rectory Farm where he met farmer Imogen, who grows potatoes for McCain as well as other crops.

While Roman’s box-fresh trainers did not survive the visit, he did learn about the new farming practices that Imogen is introducing, including planting wildflowers to attract birds and insects that help keep bad bugs at bay. He also met soil health expert Liz Stockdale to understand more about how moving the soil less helps to keep it healthy.

McCain, which is a sponsor of this year's National Potato Industry Awards, recently unveiled details of new incentives to aid growers. Details of the awards can be found here and details of McCain's link-up with Natwest can be found here.

Joined-up approach with new incentives
Frozen potato giant helps Yorkshire community
McCain shows how it is working to be more sustainable