Wildflower scheme praised by supplier


11 April 2023
Native species introductions actively encouraged.

NATIVE wildflower seed supplier, Bradford Green has welcomed English Heritage’s plans to establish 100 wildflower meadows at historic sites to celebrate the King’s coronation.

The start-up business based at Bradford Estates on the Shropshire / Staffordshire border produces sustainable wildflower seed for a range of biodiversity projects and wildflower plantings.

Bradford Green Director, Bethan Pugh (pictured), said there is growing recognition of wildflowers’ benefits. "It’s important to remember that farms of any size or type can benefit from prioritising nature recovery by establishing flower-rich spaces,” she said.

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Wildflowers also improve soil health, she stressed. 

As the Government’s land management, farming and environmental policies continue to promote more nature-friendly approaches, the introduction of native species is being actively encouraged. Creating flourishing natural spaces that support pollinators and other wildlife depends on having the highest concentration of native wildflower species to attract bees and other insects.

“There are financial incentives being introduced through the Countryside Stewardship scheme and increased opportunities for funding from the private sector by working with businesses such as YourPact. This means more landowners can follow English Heritage’s example and make their own contribution to reversing biodiversity loss in the UK as a result,” Bethan said.

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