'Tough challenges for machinery manufacturers'


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10 June 2021
'Tough challenges for machinery manufacturers'

MANUFACTURERS of agricultural equipment face some tough challenges over the next few years, according to newly-elected President of the Agricultural Engineers Association (AEA) Farm Equipment Council, Shaun Groom.

Shaun, who has served two years as Chairman of the council and is General Manager of Merlo UK Ltd, has been elected President, said: “In the not-so-distant future, new technical challenges await manufacturers as the pressure to replace fossil fuels with greener alternatives and stiff carbon net zero targets find their way to the sectors our members operate in. As equipment manufacturers harness alternative forms of power, the drafting of new regulations and standards will be required to ensure safety and compliance.”

He added: "As we all adapt to a digital world, the AEA has invested in staff and resources to keep the association at the forefront of those changes."

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Having spent nearly three decades in the agricultural machinery business Shaun has held positions in both retail and wholesale agricultural machinery operations. 

Ruth Bailey, Chief Executive Officer of the AEA said: “Shaun’s experience and knowledge will bring a powerful voice to the sector at a time when we face some of our most serious challenges, ones that could change the whole landscape of how the industry operates, both in the immediate and long-term future.”

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