Roasted potato snacks launch nationwide


05 October 2022
First anniversary coincides with new listings.

SIMPLY Roasted ‘Better For You’ crisps have launched into Waitrose and Ocado throughout the UK this month, coinciding with the celebration of the range's first birthday.

Simply Roasted is created in Norfolk using a patented roasting process developed over a 10-year period. Simply Roasted crisps are made by triple cooking a simple, whole slice of potato - offering all the flavour and more crunch than a traditional fried crisp but with 50% less fat, 25% less salt and under 99 calories (per serving). 

The range includes: Sea Salt & Cider Vinegar, Mature Cheddar & Red Onion and Black Truffle in impulse format and Sea Salt, Mature Cheddar & Red Onion and Black Truffle in sharer format. Impulse bags are priced at £1.19, while share bags are £2.29.

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