11 March 2022
Snacking range comes from patented process
A CRISP range that uses who slices of roasted potato to create a healthier alternative to snacking, is increasing its retail presence, with a listing into its first London store, Whole Foods, this month.
Created in Norfolk using a patented roasting process developed over a 10-year period, Simply Roasted is a non HFSS (High in Fat, Sugar or Salt) range, with its manufacturers claiming it is the only roasted potato crisp on the market.
The product contains 50% less fat, 25% less salt and fewer than 99 calories per serving, compared to traditional fried crisps. Simply Roasted received The Grocer New Product Award 2021 for its Sea Salt crisps, The Grocer Top Launch 2021 in Bagged Snacks as well as a listing in Northern England supermarket chain Booths.
Senior Trade Lead Nat Cooper said: "Working in partnership together, we're aiming to bridge the gap between traditional fried crisp brands & better-for-you potato alternatives, adding incremental value to the snacking category."