Roasted brand launches into Northern England chain

SIMPLY Roasted has launched into Booths, the family-owned high-end supermarket chain in Northern England. 

Simply Roasted will launch across all of Booths’ 27 retails stores and become one of the first non-HFSS compliant crisp brands to hit supermarket shelves. 

The news follows a series of wins for Simply Roasted, including The Grocer New Product Award 2021 for its Sea Salt crisps and The Grocer Top Launch 2021 in Bagged Snacks.

Simply Roasted was created in Norfolk using a patented roasting process developed over a 10-year period. Always roasted and never fried, Simply Roasted crisps are made using a simple, whole slice of potato.