Roasted brand launches into Northern England chain

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Supermarket debut for award-winner

SIMPLY Roasted has launched into Booths, the family-owned high-end supermarket chain in Northern England. 

Simply Roasted will launch across all of Booths’ 27 retails stores and become one of the first non-HFSS compliant crisp brands to hit supermarket shelves. 

The news follows a series of wins for Simply Roasted, including The Grocer New Product Award 2021 for its Sea Salt crisps and The Grocer Top Launch 2021 in Bagged Snacks.

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Simply Roasted was created in Norfolk using a patented roasting process developed over a 10-year period. Always roasted and never fried, Simply Roasted crisps are made using a simple, whole slice of potato.