19 June 2023
Sector has an important role to play says BFFF Chief Executive.
CROP'S Foods Ltd, Pacific West Foods Ltd, and Farmyard Frozen Ltd were amongst the winners of the 35th annual British Frozen Food Awards.
The awards, hosted by the British Frozen Food Federation, celebrate quality, innovation, and success in the frozen food industry over the past 12 months.
Fourteen independent consumer panels took place across the UK, which blind-tested and marked products for appearance, taste, and aroma before considering innovation, packaging, preparation instructions, likelihood of purchase and value for money. This was then complemented by a further panel of professional chefs who also judged all the excellent products.
Rupert Ashby, Chief Executive of the British Frozen Food Federation said: “This is the first Frozen Food Awards I have experienced since starting my role as chief executive last year. I have been amazed to see how thorough the independent judging process is and I am delighted that such high-quality, innovative products have been recognised at this year’s awards.
“The innovation happening across frozen is impressive and incredibly encouraging, especially considering the important role the sector has to play as we look towards a future of increased value for the consumer, which has been illustrated recently with new market data showing that frozen food has been outperforming fresh and chilled during the cost of living crisis.”