Precision farming specialist joins crop insights firm

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New Sales and Accounts Manager appointed

MACHINE-LEARNING driven crop insights firm HarvestEye Ltd has recruited a new Sales and Accounts Manager.

Ed Strawson joins HarvestEye with more than 10 years' experience in the farming industry, having previously occupied sales roles at machinery manufacturers JCB and John Deere, working closely with the dealer network.

Formerly a precision farming specialist at John Deere, Ed said: “I’m looking forward to getting out and meeting new and existing customers in the field, showcasing a technology that is only growing ever more important as profit margins continue to get squeezed across farming supply chains.”

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HarvestEye provides live insights on root crops as the produce is lifted, presenting growers with information on the size and count of the whole field crop, instead of conventional sampling.

Ed will attend Potatoes in Practice on August 11th, where he will be showcasing HarvestEye’s innovative technology with the team at Plot F.

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