New Spanish brand launched


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21 June 2022
Papp!ns varieties represented by characters on recyclable packaging

VALENCIAN company Patatas Lazaro has launched Papp!ns, a new brand of potatoes, which aims to reach more households through fun and informative packaging that takes into account families and new homes.

The new brand from the Lazarus Group works the entire category, from versatile potatoes suited to all culinary uses to specific varieties such as frying potatoes, red potatoes, and garnish potatoes. Each varieity is represented by a character on the packaging that humorously reflects its culinary use. All packaging is 100% recyclable.

Papp!ns is available in Covirán supermarkets throughout Spain.

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