New look for international breeder


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06 July 2023
Updated branding reflects 30-year growth and brings three divisions together.

INTERNATIONAL potato breeding company Europlant has rebranded, with a new logo now encompassing its three divisions: Breeding, agriculture and distribution.

A company announcement stated: "The integration of these three business units aims to further strengthen market presence and competence, simplify internal processes and shorten decision-making paths."

The decision to adopt the new logo reflects the company's growth over the past 30 years and need to have updated branding which reflects its current position, according to Managing Director Jörg Renatus (pictured).

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"The new trademark makes it visibly clear, that we are an innovative, modern company," he said. "In the past 30 years, we have established a significant market position. With our new structure, we are well-positioned for the next 30 years as well. The modernised logo represents this realignment excellently."

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