12 May 2022
Producer sees 3lb bags boosting consumer choice
US potato supplier MountainKing has introduced new, three-pound mesh bags of its popular baby-sized Red and Gold potatoes designed to generate a higher ring for retail grocers while providing shoppers with a larger product size.
Director of Marketing Andreas Trettin said: “It’s well documented that small potatoes and their 1.5-pound mesh bags have performed extremely well in recent years. We certainly see big opportunities with the three-pound mesh bags.”
He said several grocer chains were already merchandising baby Red and Gold potatoes in the new mesh bags and the smaller 1.5-pound size, while the mesh bags extended product shelf life.