Haith Group, which manufactures vegetable handling equipment, and in-field root crop and vegetable machinery specialist GRIMME, best known for its planting and harvesting innovations are joining forces, in the UK and Ireland to increase their respective product offerings.
The new relationship is designed to benefit UK and Irish farmers, who will now be able to buy complete solutions from either company's sales team.
The agreement will see the sales teams of both companies being trained on the other’s product range.
GRIMME UK Ltd's Managing Director, Patrick Graf Grote said: "Before now, farmers looking for a complete solution to their needs would have to talk to more than one different company. Now, they can talk to Haith's team or ours and have access to the full spectrum of root crop and vegetable harvesting and handling machinery.”
Sales Director for Haith Group Duane Hill (pictured) said: " We've never been in competition with GRIMME, rather their product range complements ours and makes this arrangement a perfect fit."
Discussions about a closer working relationship began at British Potato 2019.
Haith and GRIMME are now developing plans to tour the partnership around the UK and Ireland with roadshows taking place in the South West, East Midlands and Cheshire hopefully in the Autumn, ahead of a joint presence at LAMMA 2021.