Italian wholesaler invests in new sorting machine


27 November 2020
Italian wholesaler invests in new sorting machine

AN Italian wholesaler, based in the Bologna region, has invested in a new sorting machine to provide a greater sorting capability to meet its current demand.

With an important presence in the fruit and vegetable sector, Ortofrutticola Parma is dedicated to the production, storage, packaging and marketing of potatoes, carrots and onions, 95% of which are for large-scale distribution. Owned by the Parma family – among the founding members of the Consorzio Patata Italiana di Qualità, holder of the "Selenella" brand – and founded in Castel San Pietro in 1950 by Sostegno Parma, the company is now managed by his son Mauro and nephews Ivan and Monia. 

Ortofrutticola Parma invests heavily in crop innovation at its own farm, Parma Agricoltura, where it runs programs aimed at enhancing the quality of products. It also invests in storage techniques and state-of-the-art equipment to meet the requirements of an increasingly demanding clientele. The company is committed to environmental and economic sustainability in production, processing, and conservation.

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Ortofrutticola Parma has operated a TOMRA sorting machine since 2008 on its potato selection line, where it has processed about 180,000 tons of the company’s flagship product every year. When the time came this year to find a replacement machine which would continue to meet the need for superior tuber production, the company turned once again to TOMRA Food. The solution, which the company put into service at the beginning of May, was a new Sentinel II. This is located on the line after the washing machine. 

Ivan Parma, sales manager of the family company, said: "We needed a machine with a greater working capacity for our potatoes, so it seemed natural to turn again to TOMRA Food for their leading optical sorting technology." 

Gianluca Coloretti, area manager of TOMRA Food Italy, said: "The sorting machine installed 12 years ago had gained the customer's trust by offering quality, food safety and reduced production costs. Therefore the company’s request for the new model did not surprise us. We are very pleased that Ortofrutticola Parma’s confidence in the brand is renewed."