Innovations are changing consumer behaviour


30 May 2023
Sustainable substitutes are shaping decisions, says report.

INNOVATIONS in sustainably-grown crops are beginning to transform the consumer industry according to a new report.

The rapid emergence of game-changing technologies such as textured vegetable proteins (TVP), recombinant steviol glycosides (RSG), and generative artificial intelligence (GenAI) is revolutionising the consumer industry, while such innovations have the potential to reshape business models, strategic thinking, and investment decisions that will drive sustainability, health, and intelligence, according to data and analytics company GlobalData.

Its latest FutureTech Series report, “Future of Consumer: Sustainable, Healthy, and Smart,” says that by understanding the disruptive potential of latest technologies and underlying trends, organisations can directly shape decisions on patenting, collaboration, acquisition, and investments, driving sustainable, healthy, and intelligent consumer solutions.

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Kiran Raj, Practice Head of Disruptive Tech at GlobalData, said: “We stand on the threshold of embracing the future of consumerism, ignited by groundbreaking innovations in sustainable food and wellness. TVP, a popular meat substitute, and RSG, created through the genetic modification of microorganisms, plants, or plant cells, lead the way, pushing us to the next levels in global sustainability and personal well-being. Moreover, GenAI takes the helm in personalisation, crafting tailor-made solutions that amplify the benefits of these innovations.”

Photo: Karolina Grabowska