Greater e-commerce functionality for parts manufacturer


16 August 2021
Greater e-commerce functionality for parts manufacturer

AGRICAST, which manufactures replacement-wearing parts for agricultural machines, has launched a new website offering greater e-commerce functionality, information on more than 950 wearing parts and foreign language translation.

Agricast's Managing Director William Robinson said: "Over the last couple of years, we have seen traffic to our website grow dramatically, we've enjoyed an increase in enquiries from the site and from our digital marketing activity as a whole."

Visitors to will not be able to make online purchases straight away, but they will be able to add wearing parts to a shopping basket and request a tailored quote for the products they want to buy. Full e-commerce functionality will be trialled with selected users after they’ve created a new online account.

Content continues after advertisements

The new website will be tailored to English-speaking countries, Romania, Bulgaria and the Czech Republic.

Established in 1987, Cambridge-based Agricast is a roll ring specialist and also supplies a wide range of press rings, disc blades, and subsoiler parts. The company also offers bespoke alterations and fabrication services.

New grading facility for leading Cornish growers
Tensile-compressive force sensor
Update to online storage training facility