Future of Farming on display at 2022 LAMMA Show


23 December 2021
Future of Farming on display at 2022 LAMMA Show

MACHINERY and tech to help growers drive sustainability and efficiency will be on show at LAMMA 2022 as part of the event’s inaugural ‘Farming 4.0 Trail’. 
Supported by Muddy Boots, the Farming 4.0 Trail will feature 12 stands presenting methods of using data, robotics and technology, all focused on improving sustainability and profitability. Visitors can follow the Trail through the halls of the NEC to learn how their services and products address current and future challenges.
The products and services being showcased include precision farming and data analysis tools like Crop4Sight, BASF’s xarvio Precision Software, Hutchinson’s Omnia and Bayer’s Climate FieldView. 
“New technologies and digitalisation are transforming agriculture,” says Luke Pollard, xarvio Project Lead for BASF. “Although none will deliver in isolation, together they can make a significant impact while supporting productivity and profitability on farm.”
Max Dafforn of Bayer Crop Science Climate FieldView agrees: “With the unstoppable rise of technology, farming in 2050 will undoubtedly look very different to today, but the road to NetZero starts with small changes and incremental improvements which can start right now.” 
Crop4Sight Managing Director Paul Coleman is also optimistic about the industry’s future: “British agriculture is starting the journey to NetZero from a good place as it already employs some of the most sustainable practices in the world. Completing the journey requires investment, innovation, entrepreneurship, knowledge-sharing, trust from the consumer and support from government.”
“We believe the most important factor for achieving NetZero by 2050 is a push towards better informed and more integrated management of farm resources,” explains Hutchinson’s Services Leader, Matt Ward. “But it’s essential we benchmark what we have now if we want to manage and improve our resources effectively.”
A spokesperson for Crop Systems Ltd also stresses the need for efficiency. “The industry must look at using energy far more efficiently through sustainable sources while minimising crop deterioration. Automation of store monitoring and control systems will play a big role in reducing energy use.” 

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