07 June 2021
'Eat to defeat' targets children eating low veg portions
A NEW report, ‘Veg Facts 2021’, released by The Food Foundation and Peas Please Partnership, reveals that nearly a third of children aged five to 10 years eat less than one portion of vegetables a day.
A campaign funded by 10 major food retailers and brands – Aldi, Asda, Birds Eye, Co-op, Lidl, Total Produce, Ocado, Sainsbury’s, Tesco and Waitrose - has now been launched to help raise more awareness and encourage children to eat more veg, as a result.
The campaign is rolling out into 1,900 primary schools with veg tasting sessions, posters, teaching aids and games, and into the homes as 500,000 children will be given a vegetable reward chart and sticker pack, alongside a puzzle book co-created and funded by Public Health England’s Change4Life campaign.
TV adverts featuring 'evil' vegetables are also being aired suggesting you need to "eat to defeat" potatoes and other vegetables.