'Eat to defeat' targets children eating low veg portions


Latest Posts
Industry Updates
Redesign of flagship Enduro
30 November 2023
Industry Updates
'Better nitrogen absorption'
29 November 2023
Industry Updates
Celebrating regional potatoes
28 November 2023
Industry Updates
Crisps brand increases output
27 November 2023
07 June 2021
'Eat to defeat' targets children eating low veg portions

A NEW report, ‘Veg Facts 2021’, released by The Food Foundation and Peas Please Partnership,  reveals that nearly a third of children aged five to 10 years eat less than one portion of vegetables a day.

A campaign funded by 10 major food retailers and brands  –  Aldi, Asda, Birds Eye, Co-op, Lidl, Total Produce, Ocado, Sainsbury’s, Tesco and Waitrose - has now been launched to help raise more awareness and encourage children to eat more veg, as a result.

The campaign is rolling out into 1,900 primary schools with veg tasting sessions, posters, teaching aids and games, and into the homes as 500,000 children will be given a vegetable reward chart and sticker pack, alongside a puzzle book co-created and funded by Public Health England’s Change4Life campaign.

Content continues after advertisements

TV adverts featuring 'evil' vegetables are also being aired suggesting you need to "eat to defeat" potatoes and other vegetables.

Changing consumer trends and the future of agri-food
Consumer insights used for baked spud campaign
Consumer curiosity and comedian ode