03 June 2022
New Creative Director announced
CHIP brand McCain has announced that RuPaul’s Drag Race star, Baga Chipz, will be its new Creative Director, overseeing all creative outputs of the McCain business, starting with midweek meals.
Baga will unveil ideas via her personal Instagram page. The self-proclaimed “Queen of Chips” will share ideas on British classics - from chip butties to McCain's potato Smiles and beans, giving the ideas and inspiration on how and where the dishes can be enjoyed.
Marketing Director at McCain, Mark Hodge, said: “We’re delighted to finally be able to unveil Baga as our first ever Creative Director - her iconic and fearless attitude perfectly encapsulates our ‘Anything Goes’ philosophy. With Baga’s support, we really want to highlight that any meal can be exciting when you invite McCain onto the plate - through our new series of social videos.”