Demonstrating tech and design investment


19 July 2023
JCB to reveal how it has evolved its portfolio at LAMMA.

MANUFACTURER JCB has invested in design and technology to continually improve its range over recent years and hopes to demonstrate how much more productive, powerful and fuel-efficient its machines have become as a result when it attends the LAMMA 2024 show on January 17th and 18th at the NEC Birmingham.

JCB has built a growing portfolio of quiet and compact battery-electric E-Tech machines with zero emissions and further product releases are planned to make their debut at LAMMA 2023.

JCB Agriculture Managing Director, John Smith, said: “We look forward to welcoming visitors to the JCB stand as it’s important we continue to build and strengthen relationships with the future leaders of the agricultural industry, which we are proud to serve and support.”

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