Coated for extra crunch

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Lamb Weston's new product aimed at increasing sensory experience.

Lamb Weston has launched its latest potato innovation, REALLY Crunchy Fries.

Created to satisfy growing demand for sensory dining experiences and sustainably ingredients, the coated fries offer a long-lasting crunch sensation according to Lamb Weston.

Lamb Weston’s UK Marketing Manager, Pete Evans, said: “Expectations on foodservice operators have never been higher. Guests want to be wowed like never before and every element of a dish needs to deliver a great quality sensory experience that goes beyond just taste."

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He said the time is right to "elevate" the fry experience.

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