25 January 2022
Business opportunities for Welsh growers
NEW business opportunities for Welsh growers could be in the offing, in the wake of a virtual food and drink event.
BlasCymru/TasteWales 2021 has helped identify around £14m in new and potential business deals for Welsh food and drink businesses, according to initial feedback.
The event, which took place in October at the ICCW in Newport, provided an opportunity to showcase food and drink from Wales. More than 100 food and drink businesses from Wales took part. In total, 1,695 Covid-secure meetings took place as part of the "Meet the Buyer" brokerage between trade buyers and Welsh food and drink businesses, including virtual discussions.
200 trade buyers attended, including most major retailers and key foodservice and hospitality trade partners as well as UK-based international dignitaries.
During the event, Rural Affairs Minister Lesley Griffiths launched a new Export Advisory Group to help further develop exports for the food and drink industry in Wales.
BlasCymru is an international event to promote the food and drink industry in Wales.