Aron takes the helm as seed group moves to licensed


07 April 2023
New President for HZPC Americas Corp.

BREEDER HZPC Americas Corp has announced that a new president, Aron Derbidge, will step into the role to lead HZPC operations across the United States and Canada next month. 

Aron brings more than 20 years of experience in developing and marketing seed potatoes as well as supporting businesses in commercial growth across the US and Canada. 

Since joining HZPC Americas Corp two years ago, as Senior Vice President of Sales, Aron has focused on better understanding how to strengthen research and development programs to move the potato industry in North America forward. 

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Aron has been a long-term potato industry leader and was recently appointed to the Potatoes USA Board of Directors and serves as the Potato Section Chair with the American Seed Trade Association (ASTA). 

He said: "As we shift our business model from direct seed sales to a licensed seed sale model, I’m looking forward to seeing the ways in which we collaborate with our partners across the value chain to help them stay ahead and continue growing.”

Jeff Scramlin will step down as current president, although he will still work with the HZPC Americas Corp team on special projects, including supporting Potato Glory (a brand owned by the Royal HZPC Group) projects that drive demand for and increase appreciation of potatoes.
HZPC was recently granted Royal status, a designation given to industry leaders with more than 100 years impacting their industry. The company is now known as the Royal HZPC Group in recognition of the company’s 125 years as a world-class potato breeding company. This title is granted by the monarch of The Netherlands.

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