"A promising new venture”


27 February 2023
AgVantage UK Ltd takes over the area of Yorkshire & Humber Machinery Ltd.

AGVANTAGE UK Ltd will be taking over the distribution and support activities formerly offered by Yorkshire & Humber Machinery, from next month.

Yorkshire & Humber Machinery, provider of root crop and crop protection equipment throughout Yorkshire and North Lincolnshire, has been operating for more than four years and is a well respected dealer while AgVantage was founded in 2020 as a joint venture between Andy Carse and Dewulf.

Andy said: “We recognise the importance of local support and therefore will continue to operate from a local base in Yorkshire holding a parts stock and operating a local service team, backed up closely by the larger stock and team at our headquarters in Peterborough.”

Russell Button, one of the founders of Yorkshire & Humber Machinery, will be Depot Manager for AgVantage for the Yorkshire and North Lincolnshire area. 

He said: “I am excited for the future and looking forward to being part of a larger organisation structure, being able to maximise our potential in the area. We want it to be very much ‘business as normal’ for all our customers.”

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Hendrik Decramer, Dewulf Group CEO, said Dewulf has been active in the UK for more than 20 years and described the latest move as "a promising new venture”.

"We are excited to share our plans to invest more into resources, staff and training over the coming three years. This investment will ensure that we are providing the best support possible for our customers," he said.

Andy said the new larger AgVantage team to be able to share resources and expertise up and down the country, with each depot having access to a larger parts stock, meaning more availability and faster reaction times.

"AgVantage will be honouring all existing agreements customers may have with the Yorkshire & Humber business. We are dedicated to providing a seamless transition and look forward to continuing to support customers in all areas of root crop and crop protection machinery."

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