29 June 2021
Potato Lovers Display Contest
PULLING out all the stops to showcase their favourite spuds, US retailers nationwide fought hard for the highest honours in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest. More than $150,000 in cash and prizes were awarded in the 2021 competition, along with the sweepstakes prize: a trip for two to luxurious Sanctuary Camelback Mountain Resort & Spa in Paradise Valley, Arizona.
“We are delighted to see retailers continuing this 30-year tradition of building spectacular Idaho® potato displays that boost sales and get their shoppers excited about visiting the produce department,” says Jamie Bowen, IPC domestic marketing director. “Every year we see so many new ideas and creative ways to promote Idaho® potatoes. Produce managers deserve to be recognized for all of their talent and merchandising expertise!”
But no Idaho® potato display would be complete without a little help from its friends. This year’s spud showcases also featured retail partners Hormel® Real Bacon Toppings and Fresh Gourmet® Crispy Veggies, encouraging shoppers to bake up their own potato masterpieces at home.
“Hormel® Real Bacon Toppings is proud to have had the opportunity to partner with the Idaho Potato Commission on its annual display contest,” says Meghan Baumann, brand manager, Hormel® Real Bacon Toppings. “Displays featuring Hormel® Real Bacon Toppings and Idaho® potatoes inspire consumers to elevate their favorite recipes, ultimately driving purchase and solidifying sales with retail partners.”
Source and photo: perishablenews.com